Stories, motion & video

Stories that move.
Details that matter.

Everyday things. Unexpected stories.
Made clear through animated explainers, product videos and paid partnerships.

Two ways to work together

What brings
you here?

Different needs. The same care for the idea, the details and the end result.

Client work · Product video

One product video.
Two languages.

A product video for MaintainIQ, made in English and Mexican Spanish from one master. Tap a version to watch it full screen, with sound.

The brief
Explain how MaintainIQ replaces paper, clipboards and spreadsheets with one system for checklists, audits and multi-location oversight.
What we produced
An animated product video built around the product’s own screens: motion design, edit and audio, delivered as a 16:9 master.
What changed in Spanish
Voiceover and on-screen text were translated into Mexican Spanish, and the interface text and units were localised. The Spanish cut runs 1:40 against 1:36.

Another language of a finished video is +$25 per reel and +$49 per promo. See pricing

Pricing

Clear prices.
No surprises.

USD, from. Voiceover in the language agreed before we start, or use your own. Delivery times start when we have your script (or topic) and your assets.

Reel

You bring the script. We make it move.

from$89

Length
Up to 60 s
Revisions
1 round
Delivery
3 days
Start a reel

Topic reel

Give us the topic. We research, write and make it.

from$129

Length
Up to 60 s
Revisions
1 round
Delivery
3 days
Start a topic reel

Custom video in your style

Explainers, longer films or a series, made to match your brand. No set price: tell us what you need.

Talk to us

Length
Any length
Revisions
Agreed with you
Delivery
Agreed with you
Tell us what you need

Packs, extra languages, terms and answers to common questions are on the Video & motion page.

Our work on Instagram

Short stories.
Worth a closer look.

Visual explanations of technology, hidden costs and the details most people miss. Our reels are our portfolio: animated, clear and easy to share.

Explore @whatmakesitrun

Views and audience share: Instagram Insights for @whatmakesitrun, last 30 days to Oct 22, 2026.

Reels open on Instagram in a new tab.

For brands & sponsors

Useful products.
Interesting ideas.
A natural fit.

Partner with @whatmakesitrun, where animated explainers get millions of views from people who don’t follow us yet. Clear creative direction. Thoughtful integration. Transparent sponsorship.

Let’s find the right angle

Good work starts with a clear brief

Tell us what you have in mind.

A product to introduce, a video to make or a partnership to discuss. Start with an email, or send a DM.

Or DM us on Instagram

No booking calendar. No sales form. Just a conversation.