Driving & road safety
Road habits, car care and the small details drivers often get wrong.
Brand sponsorships
Not just seen.
Understood.
Put your product inside a reel that earns attention. We work with brands on thoughtful integrations and creative collaborations for What Makes It Run.
Paid partnershipAnimated sample
Reel → Product → ClarityClearly labelled
The channel in numbers
51Mviews last month.
Short animated reels about the things people use every day, on Instagram and Facebook. Your product goes inside a story people choose to watch.
Instagram@whatmakesitrun 36MViews last month133KFollowersFacebook@whatmakesitrun 15MViews last month79KFollowers
Email a sponsorship idea - 212KFollowers133K Instagram · 79K Facebook
- +125KNew Instagram followersSince Oct 7
- 6.7MViews on our top reelStop at the First Click
Stats as of Nov 9, 2026.
Where followers are
What they watch most
- Driving safety
- Automotive engineering
- Mechanical engineering
- Food safety
- DevOps
- iPhone tips
Most-watched reels
Small stories. Millions of views.
6.7M viewsStop at the First Click3.1M viewsStop Rinsing Dishes Before the Dishwasher2.1M viewsTwo Car Lengths Is Not Enough2.0M viewsThe Flying Tesla Runs on Air1.6M viewsMerge Late. It’s Not Rude.1.6M viewsStop Rinsing Raw Chicken
Reel view counts as of Oct 22, 2026.
Where products fit
Kitchen & food safety
Safer, smarter habits in the places people cook and clean.
Everyday tech & home
The devices and gadgets around the house, explained.
Good fits include car care and road-safety products, kitchen and home goods, and consumer tech. Tech-focused partnerships can also run on What Makes It Click.
The right fit comes first
A product.
A point of view.
A reason to care.
The strongest partnership starts with something worth explaining. We look for a useful connection between your product, the story and the What Makes It Run channel.
Make the integration meaningful.
A partnership reel built around a clear story, with your product in a role that makes sense.
Show what makes it useful.
Bring a tool, platform or idea to life through an explainer, demonstration or visual narrative.
Build a recognisable connection.
A series of ideas with a consistent creative direction, scoped around your campaign goals.
What you get
What a partnership includes.
No public price list: every partnership is scoped by email first. This is what you can expect.
A reel built around your product.
We research the angle, write the script and design, animate and voice the reel. The number of reels is agreed with you.
Posted where you choose, clearly labelled.
Published on Instagram, Facebook or both, your choice, with a visible paid-partnership label, on a date we agree in advance.
You review before it goes live.
You approve the angle and script before we animate, and the finished cut before it is published. Review rounds are agreed upfront.
The real numbers, afterwards.
After publishing we share the post’s figures from each platform it ran on, such as views and reach. We don’t promise results in advance.
Usage rights, such as reposting, paid media use and exclusivity, are agreed separately.
Clear from the start
Creative fit.
Clear expectations.
Scope & deliverables
We agree the content, publishing plan, review rounds and timing before production.
Honest storytelling
No invented product claims, performance promises or audience numbers.
Transparent sponsorship
Paid collaborations are clearly identified. The audience should know when a reel is sponsored.
Usage & rights
Reposting, paid media usage and any exclusivity are discussed and agreed separately.
Before you email
Quick answers.
How is a partnership priced?
There is no public price list. Every partnership is scoped by email first: the number of reels, where they are published and any usage rights.
Where will the reel be published?
On Instagram, Facebook or both. You choose. Every partnership reel carries a visible paid-partnership label.
Do you guarantee views or sales?
No. We show what the channel has done so far and, after publishing, share the real figures for your reel. We don’t promise results in advance.
Do we approve the reel before it goes live?
Yes. You approve the angle and script before we animate, and the finished cut before it is published. Review rounds are agreed upfront.
Can we use the reel in our own ads?
Usage rights such as reposting, paid media use and exclusivity are agreed separately.
Need a video for your own channels instead?
That’s a production project, not a sponsorship. Explore video production
Good work starts with a clear brief
Let’s find the right angle.
Email your brand, the product, your campaign objective, timing and budget range. We’ll discuss fit and scope directly by email.
hello@whatmakesitrun.comNo booking calendar. No sales form. Just a conversation by email.