Everyday technology
How the things people use every day actually work.
Brand sponsorships
Not just seen.
Understood.
Put your product inside a story that earns attention. We work with brands on thoughtful integrations and creative collaborations for What Makes It Run.
Email a sponsorship idea- Channel
- Instagram · @whatmakesitrun
- Format
- Short animated explainers
- Audience
- People who wonder
Also publishing on YouTube and Facebook.
Where products fit
Money & hidden costs
Fees, subscriptions and the price you didn’t agree to.
Privacy & data
What everyday devices and services know about you.
Good fits include privacy tools, identity protection, password managers and finance apps.
The right fit comes first
A product.
A point of view.
A reason to care.
The strongest partnership starts with something worth explaining. We look for a useful connection between your product, the story and the WMIR channel.
Make the integration meaningful.
A sponsored video built around a clear story, with your product in a role that makes sense.
Show what makes it useful.
Bring a tool, platform or idea to life through an explainer, demonstration or visual narrative.
Build a recognisable connection.
A series of ideas with a consistent creative direction, scoped around your campaign goals.
One channel. A clear creative identity.
Explore the Instagram channel @whatmakesitrun
Clear from the start
Creative fit.
Clear expectations.
Scope & deliverables
We agree the content, publishing plan, review rounds and timing before production.
Honest storytelling
No invented product claims, performance promises or audience numbers.
Transparent sponsorship
Paid collaborations are clearly identified. The audience should know when a story is sponsored.
Usage & rights
Reposting, paid media usage and any exclusivity are discussed and agreed separately.
Need a video for your own channels instead?
That’s a production project, not a sponsorship. Explore video production
Good work starts with a clear brief
Let’s find the right angle.
Email your brand, the product, your campaign objective, timing and budget range. We’ll discuss fit and scope directly by email.
hello@whatmakesitrun.comNo booking calendar. No sales form. Just a conversation by email.