Client work / ABM
You own it. We help tell it.
A brand film for a business working with buildings and tenants.
Video production & motion design
Make the story
worth watching.
Commercials, brand films and product stories that turn what you do into something people can see, feel and remember.
Email your video briefSelected video work
Press play.
See what we mean.
A client film and two stories from What Makes It Run. Made to be watched, not just described.
What Makes It Run / Story
An uninvited extra.
A printer, an unexpected detail and a story told through motion.
What Makes It Run / Motion
Your card stops working.
A visual story about hotel key cards, built in the WMIR Studio.
Stories with a pulse.
Brand films and commercials with a clear idea, a deliberate rhythm and a reason to keep watching.
Make the complex click.
Interface-led motion and explainers that make a product’s value easy to see and understand.
One idea. Every format.
A consistent visual language across reels, social ads and campaign cutdowns.
Made for your message
From the first idea
to the final frame.
Commercials & social ads
A focused concept, an intentional hook and a clear product message. Built for the channels and placements in your brief.
Brand & company films
Introduce your business, explain your offering or bring a company story into focus using your approved footage and assets.
Product explainers
Show how a product works through screen-led storytelling, animated graphics and clear visual sequences.
Motion graphics
Typography, diagrams, titles and graphic sequences that give information a rhythm and a recognisable visual language.
Editing & finishing
Shape existing footage into a cohesive story, with pacing, sound and graphics designed to work together.
Campaign cutdowns
Adapt an approved master into the lengths and aspect ratios your campaign needs. Deliverables and usage are agreed upfront.
A clear process
Good direction.
Fewer surprises.
- 01
Define
Audience, message, references, assets and where the video will run.
- 02
Develop
Agree the concept, visual direction, deliverables and review points.
- 03
Make
Build the edit and motion, then refine through the agreed feedback rounds.
- 04
Deliver
Export the approved formats for your campaign or publishing workflow.
See the creative point of view
What Makes It Run on Instagram.
A video studio of your own
Our kind of studio.
Made for you.
Like the way we make videos? We can build a studio like ours for your brand, your team and your ideas.
I want my own studioYour ideas.
Your brand.
Your existing AI plan.
Already pay for an AI service? Where its terms allow, we build around the account you have, and we'll confirm what's covered before we start.
- A repeatable workflow for your content
- A workspace shaped around your brand
- Your own voice clone or a voice you choose
- Multiple voices for different videos and characters
- Setup, guidance and ongoing care
Your voice. Your choice. Use ElevenLabs or another supported voice service. Bring a clone of your own voice, choose a licensed voice, and switch between multiple voices to suit the story.
Voice cloning requires the speaker’s permission. Voice-service subscriptions or usage may cost extra.
Plan compatibility and included usage are confirmed before we build. Your plan’s limits still apply. Build, hosting and maintenance are quoted separately.
Good work starts with a clear brief
Have a story to tell?
Email your product or company, the audience, where the video will run, your deadline and any existing footage. We’ll work out the right scope by email.
hello@whatmakesitrun.comNo booking calendar. No sales form. Just a conversation by email.