Reels for brands & channels
Vertical animated reels when you bring the script, or when we research and write it from your topic.
Video production & motion design
Make the story
worth watching.
Animated reels from $89, explainer videos and product promos for businesses, SaaS products and channels. Voiceover in the language you need, agreed before we start.
From idea to motionAnimated sample
Idea → Motion → PolishMotion graphics
Our own reels, in numbers
51Mviews last month.
That is what our own reels earned on Instagram and Facebook. We bring the same craft to your video.
Instagram@whatmakesitrun 36MViews last month133KFollowersFacebook@whatmakesitrun 15MViews last month79KFollowers
See prices- 212KFollowers133K Instagram · 79K Facebook
- +125KNew Instagram followersSince Oct 7
- 6.7MViews on our top reelStop at the First Click
Stats as of Nov 9, 2026.
What we make
Made for your message.
Animated videos for businesses, SaaS products and channels, from a quick reel to a long-form explainer.
Product & SaaS promos
A landscape master with square and vertical cutdowns, built around your product and brand.
Explainer videos
Long-form landscape explainers for YouTube, from your script. Quoted per project
Voiceover and languages
Voiceover in the language agreed before we start, or use your own. Translations are checked by you before we produce.
Client work · Product video
One product video.
Two languages.
A product video for MaintainIQ, made in English and Mexican Spanish from one master. Tap a version to watch it full screen, with sound.
- The brief
- Explain how MaintainIQ replaces paper, clipboards and spreadsheets with one system for checklists, audits and multi-location oversight.
- What we produced
- An animated product video built around the product’s own screens: motion design, edit and audio, delivered as a 16:9 master.
- What changed in Spanish
- Voiceover and on-screen text were translated into Mexican Spanish, and the interface text and units were localised. The Spanish cut runs 1:40 against 1:36.
Another language of a finished video is +$25 per reel and +$49 per promo. See pricing
A different style
Short stories from
our own channel.
Quick animated explainers made for Instagram and Facebook. These open on Instagram in a new tab.
Pricing
Clear prices.
No surprises.
USD, from. Voiceover in the language agreed before we start, or use your own. If we translate your script, you check it before we produce. Delivery times start when we have your script (or topic) and your assets.
- 01
Send your script or topic
Email it with your logo, colours and any screenshots or footage.
- 02
We animate it
A reel is ready in 3 days from when we have your script (or topic) and assets.
- 03
One revision round, then it’s yours
Send your changes together. You own every video you pay for.
Reel
You bring the script. We make it move.
from$89
- Length
- Up to 60 s
- Revisions
- 1 round
- Delivery
- 3 days
Topic reel
Give us the topic. We research, write and make it.
from$129
- Length
- Up to 60 s
- Revisions
- 1 round
- Delivery
- 3 days
Product & SaaS promo
Landscape master plus square and vertical cutdowns.
from$229
- Length
- 30–90 s
- Revisions
- 2 rounds
- Delivery
- 5 days
Custom video in your style
Explainers, longer films or a series, made to match your brand. No set price: tell us what you need.
Talk to us
- Length
- Any length
- Revisions
- Agreed with you
- Delivery
- Agreed with you
- Pack of 5 reels
- from $399
- Pack of 5 topic reels
- from $579
- Another language of a finished video
- +$25 per reel · +$49 per promo
- Monthly plans (4+ videos a month)
- Ask for a monthly rate
Every video includes voiceover, music and your branding, delivered in 1080p. Portrait or landscape. You own every video you pay for. Longer videos are quoted separately. Reels and topic reels: paid in full upfront. Promos, packs and custom work: 50% upfront, 50% on delivery. Paid by PayPal.
Questions? hello@whatmakesitrun.com
A clear process
Good direction.
Fewer surprises.
- 01
Define
Audience, message, references, assets and where the video will run.
- 02
Develop
Agree the concept, visual direction, deliverables and review points.
- 03
Make
Build the edit and motion, then refine through the agreed feedback rounds.
- 04
Deliver
Export the approved formats for your campaign or publishing workflow.
Before you email
Quick answers.
What is included in every video?
Voiceover, music and your branding, delivered in 1080p, portrait or landscape. Burned-in captions are not included.
What counts as one revision?
One revision round is one consolidated set of changes sent together on a cut. Extra rounds are quoted before we start them.
How are delivery times counted?
Delivery times are counted in calendar days, and production runs every day of the week. They start when we have your script (or topic) and your assets.
What files and sizes do I get?
Your finished video in 1080p, portrait or landscape. Product and SaaS promos also include square and vertical cutdowns.
When does production start, and who writes the script?
Production starts when we have your script and assets. For a topic reel we need your topic and assets instead, and we research and write the script ourselves.
Does a package include posting on What Makes It Run?
No. Production packages are for your own channels. Paid partnerships on What Makes It Run are arranged separately; see Sponsorships.
Which languages can you do?
Voiceover in the language agreed before we start, or use your own voice. If we translate your script, you check it before we produce. The language, voice and review steps are agreed in the brief.
Who owns the video, and how do I pay?
You own every video you pay for. Reels and topic reels are paid in full upfront. Product promos, packs and custom videos are 50% upfront and 50% on delivery. Payment is by PayPal.
Good work starts with a clear brief
Have a story to tell?
Email your product or company, the audience, where the video will run, your deadline and any existing footage. We’ll work out the right scope by email.
hello@whatmakesitrun.comNo booking calendar. No sales form. Just a conversation by email.